Summary
[Lorraine Greaves], executive director of the British Columbia Centre of Excellence for Women's Health, said billboard ads for cigarettes overseas often show attractive, modern-looking women smoking. Billboard ads are banned in the U.S. under a 1998 agreement between the states and cigarette makers.
The report said ad campaigns geared toward women overseas have "served to change cultural beliefs about women and smoking," and it cited several countries where such shifts had occurred. For example, it noted that in Turkey, where it used to be "quite unacceptable for a woman to be seen with a cigarette," the rate of smoking among women is now similar to that of men.See the full content of this document
Extract
Smoking On the Rise for Women Worldwide, Report Says
WASHINGTON - More women are lighting up cigarettes around the world, even as the smoking rate declines for men...
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